Brighton & Hove Albion have opened 2026/27 MyAlbion+ memberships with a supporter-friendly ticketing change that should land well with regular Amex matchgoers.
The club’s new season-ticket sharing policy means men’s season-ticket holders can share their seat with a MyAlbion+ member free of any additional charge, giving Brighton a practical attendance and access boost before another congested campaign.
Brighton’s official MyAlbion+ membership page confirms that members will have the ability to receive a shared men’s season-ticket seat for free. The club’s wider season-ticket information also lists “free season ticket sharing with MyAlbion+ members” among the 2026/27 benefits.
That matters because empty-seat visibility has become a recurring issue across Premier League grounds, particularly when late broadcast movements collide with family life, travel costs and midweek scheduling.
Paul Barber Gets A Clear Fan-Access Boost
Albion have also confirmed that UK adult MyAlbion+ members can add up to four under-12 junior memberships in the same household for free. Paid upgrades remain available at a reduced price, with adult MyAlbion+ membership listed at £42 and the Albion All-Stars+ tier for 12-to-17-year-olds priced at £20.
For chief executive Paul Barber, this is the type of practical concession that supports both loyalty and attendance. It does not create the noise of a transfer, but it makes following Brighton slightly easier for the supporters most likely to use the system properly.
That should matter at a club balancing European ambitions, Premier League demand and a growing commercial profile. Read Brighton has already assessed why the Fan Advisory Board vote matters to Albion’s supporter-governance model, and this ticketing change fits the same broader theme.
Brighton are asking supporters to buy into another busy season. Making seat sharing easier and junior access cheaper gives that request a stronger foundation.
For Barber and the club, the message is simple: fan access cannot just be discussed in governance language. It has to show up in practical ticketing decisions too.
