Pinterest Named Brighton Women’s New Shirt Sponsor
Pinterest has been named Brighton Women’s new shirt sponsor, with the image-sharing platform set to feature on the back of the Seagulls’ shirts for the new Women’s Super League season. The partnership was reported by Footy Headlines and VERSUS, with Pinterest arriving as a standalone back-of-shirt sponsor for Dario Vidošić’s side.
What the Pinterest deal means for Brighton Women
The deal hands the Albion’s women’s setup a globally recognised brand as they prepare for another top-flight campaign at Broadfield Stadium in Crawley. Brighton finished seventh in the WSL last season and reached the Women’s FA Cup final, and commercial tie-ins of this kind point to a club determined to raise the profile of a team that has already strengthened its squad this summer. It also reflects the wider commercial pull of the women’s game, with major consumer brands increasingly keen to align themselves with WSL clubs. For Vidošić’s players, a higher-profile backer is another marker of the momentum building around the women’s programme on and off the pitch. No financial details of the Pinterest agreement have been made public.
Captained by Maisie Symonds, Brighton Women will carry their new-look shirts into the coming WSL season. Supporters can expect the fresh branding to be on show once the fixtures get under way.
