Brighton have found another way to turn their 125th anniversary into more than a commemorative badge.
The club’s latest heritage push comes through Stand or Fall – The Fall and Rise of Brighton and Hove Albion, which will run at Theatre Royal Brighton from 23 to 26 September.
ATG Tickets says the production follows a group of Albion supporters from the final days at the Goldstone, through Withdean and Wembley, to playing in Europe.
That gives Brighton another strong fan-engagement strand at a time when the club are trying to make the anniversary feel active rather than archival.
The timing is useful. Brighton’s own 125th-anniversary plans include a new permanent Brighton & Hove Albion: Stand or Fall gallery at Brighton Museum & Art Gallery from 15 August.
Brighton Museums says the exhibition will celebrate the club’s dramatic story as Albion mark 125 years.
Read Brighton has already looked at how the anniversary year gives the club a commercial and emotional test, and the theatre run sharpens that point.
For Brighton, the value is clear. The club can sell the present squad, European football and summer recruitment, but its deepest brand asset remains the survival story supporters still own.
In anniversary year, that is not just nostalgia. It is identity.
