At a glance
- The Terrace has completed its first year at the Amex
- Brighton can use it to boost matchday and non-matchday income
- The fan zone could matter more under new Premier League financial rules
Brighton’s work away from the pitch could become increasingly important as the club look to keep competing in the Premier League.
The Seagulls have built much of their recent success on recruitment, coaching and player development. However, financial growth is now becoming just as important.
Albion are not operating with the stadium size or commercial power of the Premier League’s biggest clubs. Hence, every extra revenue stream at the Amex has to work harder.
The club have already been heavily investing around the stadium. Likewise, with The Terrace forming part of a wider plan, it can improve the matchday experience and increase the value of the site.
Now, just over a year after opening, the fan zone could prove to be more than just a popular place for supporters before and after the game,
The Terrace Already Looks Like A Brighton Success
The Terrace opened on 1st April 2025 for Brighton’s Premier League match against Aston Villa. On matchdays, it is known as the Heineken Fan Zone at The Terrace.
It is designed to stay open for longer hours before and after matches. The venue can hold 1,000 supporters indoors and up to 3,000 when the outdoor space is included.
This makes it the biggest fan zone in the Premier League. Likewise, Brighton can potentially serve almost 10% of a typical Amex crowd through The Terrace alone.
With Albion’s regular attendances having been around the 31,000 mark this season, a 3,000 capacity fan zone is not a small addition.
Needless to say, it gives Brighton another way to generate money from supporters who are already coming to the stadium.
Read More: Fabian Hurzeler’s Brighton Reign So Far
Brighton Can Grow Revenue Without Bigger Immediate Expansion
Up until now, Brighton’s matchday ceiling has been limited by the size of the Amex. The stadium currently holds just under 32,0000.
However, further work is set to increase the capacity to 32,500 ahead of the 2026/27 season. These extra seats will help, but The Terrace gives Brighton another route to increase revenue.
Instead of only relying on ticket sales, Albion can increase spending around each supporter through food, drink, events, sponsorship and hospitality-style experiences.
The venue has four kitchens, two bars, a mezzanine level, sponsor space, an entertainment stage and large digital screens.
That gives the club multiple revenue points before the ball is even kicked. For example, if 3,000 supporters spent just £10 each at the Terrace on a matchday, that would create £30,000 in gross sales from one game.
READ MORE: Brajan Gruda Transfer Twist as RB Leipzig Push to Strike New Deal with Brighton
New Premier League Rules Make The Terrace More Valuable
The Premier League’s financial rules are changing. From the 2026/27 season, the league’s new Squad Cost Ratio rules will link spending more directly to football revenue.
Clubs in Europe will have to deal with UEFA’s 70% limit on spending of football revenue and net player trading on squad costs.
Brighton’s latest accounts showed an operating loss of £54.4m before interest and tax for 2024/25. That came after major investment in the squad with the club spending £210m on transfers.
The club also lost £25m on player trading, down from a profit of £68.1m. Brighton aren’t in trouble, but they need a sustainable income to keep building under Fabian Hurzeler.
The Terrace will help because it gives the club a recurring income opportunity, as outside of matchday, it can also be used to host events, making use of the club’s dormant assets.
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